STM Catalog —

Type

Layout Design

Year

2021

Brief

The mandate of this project is to design a brochure to mark the 55 years of STM Montreal Metro. The purpose of this project is to highlight the art works in the metro.

category

Publication Design

Approach

For this project, I decided to take a simple approach. Multiple researches into the store’s profile, images, as well as colours, were taken to direct the project into different approaches. Finally, I found the stencil typography logo would match the modern culinary look for the company because the choppy cut of the logo looks like a store providing food. Moreover, the red circle, representing the tomato, along with the lettering ‘DF’ would be another graphic device for the branding.

Solution

For this project, I decided to take a simple approach. Multiple researches into the store’s profile, images, as well as colours, were taken to direct the project into different approaches. Finally, I found the stencil typography logo would match the modern culinary look for the company because the choppy cut of the logo looks like a store providing food. Moreover, the red circle, representing the tomato, along with the lettering ‘DF’ would be another graphic device for the branding.

category

Publication Design

Approach

For this project, I decided to take a simple approach. Multiple researches into the store’s profile, images, as well as colours, were taken to direct the project into different approaches. Finally, I found the stencil typography logo would match the modern culinary look for the company because the choppy cut of the logo looks like a store providing food. Moreover, the red circle, representing the tomato, along with the lettering ‘DF’ would be another graphic device for the branding.

Solution

For this project, I decided to take a simple approach. Multiple researches into the store’s profile, images, as well as colours, were taken to direct the project into different approaches. Finally, I found the stencil typography logo would match the modern culinary look for the company because the choppy cut of the logo looks like a store providing food. Moreover, the red circle, representing the tomato, along with the lettering ‘DF’ would be another graphic device for the branding.

category

Publication Design

Approach

For this project, I decided to take a simple approach. Multiple researches into the store’s profile, images, as well as colours, were taken to direct the project into different approaches. Finally, I found the stencil typography logo would match the modern culinary look for the company because the choppy cut of the logo looks like a store providing food. Moreover, the red circle, representing the tomato, along with the lettering ‘DF’ would be another graphic device for the branding.

Solution

For this project, I decided to take a simple approach. Multiple researches into the store’s profile, images, as well as colours, were taken to direct the project into different approaches. Finally, I found the stencil typography logo would match the modern culinary look for the company because the choppy cut of the logo looks like a store providing food. Moreover, the red circle, representing the tomato, along with the lettering ‘DF’ would be another graphic device for the branding.

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