Category

Branding Design

Approach

For this project, I decided to take a simple approach. Multiple researches into the store’s profile, images, as well as colours, were taken to direct the project into different approaches. Finally, I found the stencil typography logo would match the modern culinary look for the company because the choppy cut of the logo looks like a store providing food. Moreover, the red circle, representing the tomato, along with the lettering ‘DF’ would be another graphic device for the branding.

solution

For this project, I decided to take a simple approach. Multiple researches into the store’s profile, images, as well as colours, were taken to direct the project into different approaches. Finally, I found the stencil typography logo would match the modern culinary look for the company because the choppy cut of the logo looks like a store providing food. Moreover, the red circle, representing the tomato, along with the lettering ‘DF’ would be another graphic device for the branding.